Xiaomi has no plans to enter the European and US markets for ‘a few years’

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Published 16 Jan 2015

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Hugo Barra

Live in the United States or Europe and hoping that Xiaomi launches in your market so that you can easily buy the the company’s upcoming Mi Note or Note Pro? Well, you might have to wait a little longer as Xiaomi has no plans to enter the US or the EU smartphone market for “a few years.”

In an interview with the BBC, Xiaomi’s Vice President for International Operations, Hugo Barra was asked about a potential launch date for the Mi Note and Note Pro in the EU and United States. Hugo replied that “it’s probably going to be a few years” because the company thinks that their “value proposition of building very high-specification products and selling them almost at cost has much higher economic and social impact in the developing markets.”

    When questioned about expanding into the US and Europe, Barra replied that Xiaomi is “not quite at the level” where it can enter the extremely competitive smartphone market in these first world countries.

    Xiaomi is the fastest growing smartphone vendor in the market currently. Within four years of its launch, the company has raced to become the third largest smartphone maker in the world overtaking the likes of LG, Lenovo/Motorola and HTC, even though it only sells its handsets in developing markets like China, India and Malaysia.

    [Via Business Insider]