Vodafone to integrate AI across 68,000 jobs with Microsoft 365 Copilot

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Published 16 Sep 2024

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Three people surrounding a table at work wearing masks on their Surface laptops

Vodafone is certainly stepping up its game in the race to enhance workplace efficiency by expanding its partnership with Microsoft.

The telecom giant is rolling out Microsoft 365 Copilot—a cutting-edge AI tool—across its workforce, benefiting 68,000 employees in multiple countries. This move is part of Vodafone’s broader vision to harness the power of generative AI (GenAI) to streamline operations, enabling employees to shift their focus from mundane tasks to more creative and impactful work.

The decision follows a successful trial phase in which employees reported saving an average of three hours per week. Vodafone is now keen to scale this time-saving benefit across key business areas like customer service, network management, and product development.

AI Tools Making Work More Accessible and Inclusive

About 90% of users praised the AI tool for its ability to simplify tasks like drafting emails and summarizing meetings. What’s particularly heartening is the software’s impact on neurodiverse employees, including those with dyslexia, who found that Copilot’s drafting tools significantly reduced the stress associated with writing documents.

Moreover, Vodafone’s legal and compliance teams reported a noticeable boost in efficiency, with contract drafting times reduced by an hour. The trial has not just been about improving productivity; it has shown how AI can create a more inclusive and efficient working environment.

A Long-Term Vision for AI-Driven Growth

This ambitious AI rollout is just one piece of Vodafone’s larger puzzle. The company is building on its 10-year strategic partnership with Microsoft, initially forged in January 2024, to transform the customer experience and expand its IoT business.

Vodafone’s commitment is evident from its planned £1.2 billion ($1.5 billion) investment in cloud and AI services over the next decade. As Vodafone pushes forward, it’s clear that the telecom leader is embracing AI to boost efficiency and laying the groundwork to lead in Europe and Africa’s telecommunications landscape, leveraging GenAI to enhance every aspect of its operations.