Why trust Greenbot
Even though Sony released a few remarkable handsets this year, including the Xperia Z3 and the Z3 Compact, its smartphone unit is struggling to sell enough devices to earn a profit.In a bid to turn profit, the company is even ready to let its sale decline by as much as 30 percent, according to the new head of Sony’s mobile and TV division Hioki Totoki.
Sony had previously reduced its yearly forecast earlier this year after a disappointing Q2 results. It then further went on to announce an impairment of goodwill charge worth 180 billion yen because of its revised strategy, which will see the Japanese giant reduce its mid-range offerings in the following year.
“We’re not aiming for size or market share but better profits,” Hiroki Totoki, Sony’s newly appointed chief of its mobile division told an investors’ conference.
In a bid to save money, the company has also decided against renewing its FIFA sponsorship contract next year. Under its new revised business plan, the company is looking to boost the sales of its video games and sensor division, both of which have been among the top earners for the company in recent times. The company will unveil its new strategy for its mobile division before the end of March next year.
[Via Reuters]
