According to the guys who run the Xperia Blog, note that it isn’t an official Sony website, Sony’s online store went down during the weekend. In order to apologize, the company is giving everyone 10% off. The offer is good for just one day, today (April 23), and to get it you have to enter the coupon code “SORRY2013” at checkout.
I tried it on Sony’s Finnish store, and sure enough it worked.
If you’re in the mood for a new TV, tablet, smartphone, or all three, enjoy!
Attention: Here’s the link to Sony’s store. Select your respective country.