Samsung is one of the few companies out there that have the benefit of producing a bunch of their components in-house. Samsung phones use Samsung chips, Samsung screens, Samsung batteries, Samsung cameras, you get the idea. Today, the company is announcing a “patent pending” technology called ISOCELL which they say will help cameras produce sharper, more accurate photos.

How does ISOCELL work? From the explanation provided in the press release, Samsung is essentially making each individual pixel in an ISOCELL camera sensor more powerful by protecting it from interference. By doing this, the company claims they can reduce “crosstalk” by 30%, which should result in “greater dynamic range”. This technology will also let Samsung produce slimmer cameras, resulting in slimmer phones.

The first camera sensor to feature ISOCELL tech is called the S5K4H5YB and it’s an 8 megapixel shooter with each pixel measuring 1.12 microns. Said sensor will enter mass production in Q4 of this year, so you’ll probably see it in a Galaxy phone at some point in 2014.

Does this stuff even work? Never take a company’s word on anything. Wait for the reviews to get the real story. Remember how Motorola and their “ClearPixel” technology was supposed to make the Moto X the best camera in the world? We all know that ended up being pure bologna.