According to a report from the Wall Street Journal, Samsung is looking at a major reorganization of its internal administrative structure after a year where it saw a rapid and share decline in its profit, sales and market share. 

Under one of the possible scenarios, Samsung’s current mobile head — J.K Shin — might have to step down from his role of overseeing the division. It was only under J.K. Shin that Samsung reported a meteoric rise and recently a descent in the smartphone market. Another possible scenario is Samsung’s current head of home appliance, B.K. Yoon, take charge of the mobile division as well.

The Korean company is also looking to reshuffle its regional businesses in various parts of the world. Samsung’s current president in North America Gregory Lee has already started working on consolidating the company’s mobile and consumer electronics division into one.

Mr. Lee has also brought the U.S. arm of Samsung’s software and services division, called Media Solutions Center, under his jurisdiction, and hired a new management team led by Disney recruit John Pleasants to help the company win back more control of the software and services that run on the devices that it sells.

In the European region, Samsung is still looking for a new mobile division head after Simon Stanford left earlier this year because of poor results. To further worsen the matters, his successor Rob Orr lasted less than two months in his new job.