Samsung today released key details about its Flexible OLED display that it is using on the Galaxy S6 edge.

The company states that it is witnessing “enormous interest” in its leading-edge Flexible AMOLED displays — even more than it had anticipated. This has even led the company to work additional hours to increase the production levels to meet the “extremely high demand.”

As explained by Samsung, its curved AMOLED display uses a polyimide (PI) substrate — an advanced type of plastic — instead of hard glass that has been traditionally used in AMOLED panels. The PI substrate has exceptional levels of flexibility, resilience and shock resistance. Using its technological prowess, Samsung has been able to make PI films that are less than 1 mm thin, and has then been able to “deposit an electronic circuit onto it and evaporate a luminant RGB organic device, to realize the display’s industry-leading bendable characteristic – making it potentially more bendable than a human hair.”

The curved display on the Galaxy S6 edge has a curvature of 6.5R on each side thereby making it easier for consumers to grab it from one hand.

In addition, Samsung boasts that its Flexible AMOLED display is capable of driving each of its pixels individually, which allows it to reduce the total power consumption. The ‘partial operation technology’ allows the Galaxy S6 edge to “make use of only 7mm of each column of the curved display at any one time — therein reducing power consumption today by about 20 percent and possibly more in the future.”

In the end, Samsung says that its Flexible AMOLED technology will be used in more consumer products in the future including wearable devices and other entry level Internet of Things devices.