Every year, Samsung releases a new Galaxy S or Galaxy Note flagship which earns high praises from DisplayMate and is crowned as the best smartphone display. Late last year though, Apple managed to surprise everyone and managed to snatch that crown from Samsung with the 5.8-inch OLED display on the iPhone X.

This was a bit ironic as well since the iPhone X’s OLED display panel was supplied by none other than Samsung itself. Nonetheless, six months later, Samsung is back to reclaim that crown with the Galaxy S9. In its testing, DisplayMate has crowned the Galaxy S9’s 5.8-inch QHD+ display as “the best performing smartphone display that we have ever tested” and given it their highest-ever “Excellent A+” grade.

DisplayMate says that the color accuracy of the 5.8-inch QHD+ of the Galaxy S9 is “visually indistinguishable from perfect” with a record-setting high absolute color accuracy of 0.7 JNCD, which is “almost certainly better than your existing smartphone, living room 4K Ultra” or other devices. The enhanced high brightness mode on the Galaxy S9 is also 20 percent brighter than the one found on the Galaxy S8, though it does record small shifts in brightness and color with a change in viewing angle. Its peak brightness is also 10.7 percent higher at 1,130 nits compared to the Galaxy S8.

The display also sets a new record for the reflectance score with a reflectance level of only 4.4 percent, which measures the readability of a display in bright conditions.

Samsung has also added a new Vision Accessibility display mode that is aimed at helping people with vision impairments. There’s a new Color Lens mode that provides 12 different types of color filtering with selective transparency to help improve the readability of text.

Despite a higher brightness, improved color accuracy, and viewing angles, DisplayMate notes that the S9’s display panel has the same power efficiency as the one found on the Galaxy S8 and Galaxy Note 8.

The Galaxy S9 and S9+ OLED panels are also certified by the UHD Alliance for Mobile HDR Premium so they can playback HDR videos and even stream them from Netflix and other services.

Unsurprisingly, Samsung has once again set the bar for smartphone displays with its latest Galaxy S flagship. However, it will be interesting to see if Apple is once again able to reclaim the title for the best smartphone display from Samsung later this year with its 2018 iPhone series by sourcing OLED panels from the Korean company’s display division itself.