Curved displays have existed in prototype forms and devices since quite sometime. However, up until now, companies have not really used it in their smartphones because of the manufacturing complexities and the increased costs.

Samsung, however, has decided to buck the trend and introduced the new Galaxy Edge at its Unpacked 2 event today, which comes with a display that is wrapped around the right edge of the phablet. 

This “special edition of the Note 4” comes with a curved display on its right edge, which Samsung is calling the “Edge screen”. This is also the reason why the the 5.6-inch display features a Quad HD+ moniker. Thanks to its new form factor, the Galaxy Note Edge is quite a bit wider (3.8mm) and a fair bit shorter (2.2mm) than the Galaxy Note 4. Due to the 160-pixel wide display being present on the right edge, Samsung has moved the power button on the top of the device, which might not be appreciated by everyone.

The curved display is not a gimmick as Samsung has optimized its software to make use of right edge display, which will act as a completely separate panel from the primary screen. Samsung has added seven scrollable panels which can be used to view notifications, control the playback of videos, provide quick access to handy tools, S-Health overview, News and Sports panel and more. The company is also releasing a SDK today so that developers can prepare their app to take advantage of the curved display.

Under the hood, the Galaxy Note Edge includes the same specs as the Note 4 including a Snapdragon 805 processor clocked at 2.7GHz, 3GB RAM, a 16MP camera with OIS and a 3000mAh battery.

The Galaxy Note Edge will only be available in selected markets later this year including on AT&T, Sprint, T-Mobile and Verizon in the United States in black and white colors. It will also be accompanied with a flip wallet case, which will also take advantage of the right edge display.