Qualcomm takes back its comments on 64-bit

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Published 9 Oct 2013

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qualcomm

Last week, Qualcomm’s Chief Marketing Officer, Anand Chandrasekher, told a room full of people that’s Apple’s 64-bit A7 chip was nothing more than a marketing gimmick. His statement reverberated around the internet, giving ammunition to Android fans all over the world when arguing with iPhone owners that the iPhone 5s isn’t all its cracked up to be. Well, it appears that Qualcomm had to issue a statement correcting Anand.

The statement, given to the UK tech publication TechRadar, reads:

“The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate. The mobile hardware and software ecosystem is already moving in the direction of 64-bit. The evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices.

Now why would Qualcomm do this? I have two theories. One, they’ve accelerated their development of 64-bit Snapdragon chips, so they don’t want people to think that 64-bit is useless when it’s actually really awesome. And second, Qualcomm is one of Apple’s largest suppliers. Who do you think powers the modems in those new iPhones? You don’t make fun of your business partners like that and not face any repercussions.

Still, at the end of the day, this whole 64-bit thing means absolutely nothing for Android until Google comes out and announces a 64-bit version of Android. I have an incredibly hard time believing that’ll happen by the end of this year, but we’ll see.