Why trust Greenbot
Microsoft announced a new Extended Security Updates (ESU) option for Windows 10 users, offering one more year of critical updates for $30 as support for the operating system is set to end in October 2025. This extension marks the first time Microsoft has provided an ESU program for personal users, allowing those reluctant or unable to upgrade to Windows 11 to keep their systems secure.
Windows 10, which still holds 62.75% of Microsoft’s OS market share compared to Windows 11’s 33.42%, will now have an optional security lifeline for consumers who need more time before upgrading.
In a blog post, Yusuf Mehdi, Microsoft’s chief marketing officer for consumer products, stated, “For the first time ever, we’re introducing an ESU program for personal use as well.” Mehdi explained that the program would be available as a one-year option priced at $30, with enrollment opening as the October 2025 support deadline nears.
Historically, Extended Security Updates were reserved for enterprise, education, and government sectors. Now, individual users who cannot run Windows 11 due to hardware limitations or are otherwise unwilling to make the switch have an option to maintain security patches for one additional year.
For enterprises, however, ESU costs remain significantly higher, with pricing starting at $61 per device and escalating each subsequent year.
Despite Redmond’s push, Windows 11 adoption has been sluggish, attributed in part to high hardware demands. Many users have noted that Windows 11 doesn’t present substantial upgrades over Windows 10, despite new features like AI-powered Copilot.
As Apple’s and Linux’s market shares continue to grow, Microsoft faces the challenge of retaining Windows 10 users amid rising alternatives.
