MediaTek has made quite a name for itself as a maker of mobile processors that power a plethora of budget and low mid-range smartphones, and today, the company is putting a big foot in the high-end segment of the mobile SoC market. MediaTek has announced the MT6795, a chipset that supports features like 64-bit processing and 4K video recording. 

The MT6795 is a “true” octa-core chip, meaning all of its eight cores can be active at a given moment and can attain the same max clock speed of 2.2GHz. The chip comes with MediaTek’s “CorePilot” technology, which helps balance load across cores for the best performance while keeping power usage and heat output to a minimum. Thanks to 64-bit support, the chip should be a good match for the upcoming Android L, which will bring official 64-bit support to Google’s popular mobile OS.

The MT6795 includes support for recording and playing Ultra HD (4K) videos, 480fps slow-motion video at 1080p, and can natively drive 2K (2560×1600) displays, which should make it a good choice for OEMs wanting to employ such high-resolution screens while keeping a lid on the total cost of a device. On the connectivity front, there is support for Wi-Fi 802.11ac, Bluetooth 4.0, Category 4 LTE (150 Mbps), standard 2G and 3G networks, and multimode wireless charging.

MediaTek’s processors have heavily penetrated the white box device market, but with the MT6795, the Taiwanese chipmaker looks well poised to challenge more established players like Qualcomm, especially in the high-end smartphone market. MediaTek hasn’t announced any official partners or devices that will be powered by the MT6795, but the first such devices are expected to show up by the end of this year.