LG is an odd company. It’s one thing to say that they copy Samsung’s smartphones, but actually, they copy everything Samsung does across several industries. Televisions, washing machines, air conditioners, the list just goes on and on. About the only thing Samsung does for that LG doesn’t yet do is manufacture their own processors. Why then does LG have issues becoming a big player?

When Jin Bingheng, the head of LG Taiwan, took to the stage to launch LG’s new flagship phone in his local market, he said that the company’s goal for global G2 shipments is 10 million units. That’s during the entire life of the product, across every country in which it’s sold. To put that figure into some context, Apple just sold 9 million iPhones in 72 hours during the launch of the 5s and 5c.

Is the G2 a bad phone? Watch the video review above and try not to feel a tinge of despair. LG made a phone with a beautiful screen, an amazing camera, a genuinely innovative way of controlling it (rear facing buttons), but they just dropped the ball in a spectacular way on the software.

No worries, however, because rumors say there will be a stock version of the G2 coming out later this year called the Nexus 5. And that’s really the key to me and the rest of the internet taking LG seriously. They simply need to stop breaking Android and let the professionals handle the software.