LG today announced that it will be selecting 4,000 participants from over 15 countries to “test drive” its upcoming flagship — the LG G4 — before official launch. 

The program starts in Korea from today, and will expand to Turkey, Indonesia, Singapore, United States, China, India, Brazil, Canada, United Kingdom, France, Germany, Mexico, Japan and Hong Kong in the coming days.

LG will be selecting the participants based on their responses to its applications. The company will be providing more details through its social media accounts over the next few days. Participants who are shortlisted by the company will then get to try the LG G4 for up to 30 days to “experience its unique design and feature.” They will also be given specific assignments to carry out during their time with the phone, and will be awarded prizes for it as well.

“Customers are our best fans and we think this would be an exciting and unique way to get our most important mobile product of the year close to the public,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “We’re putting the success of LG G4 in the hands of consumers before the launch because we believe they are the best judge of a great user experience, beyond just benchmarks and speed tests.” 

LG has already revealed that the G4 will come with the fourth iteration of its UX with smart new features, a 5.5-inch Quad HD display with 120% color gamut and an f/1.8 shooter.

LG is scheduled to unveil the G4 later this month on April 28.