Lexar breaks ground with professional Go Portable SSD on Kickstarter

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Published 14 Aug 2024

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Lexar Professional Go Portable SSD with Hub to Launch on Kickstarter | CineD

Lexar, a renowned name in flash memory solutions, has taken a bold step forward with the pre-launch of its latest innovation, the Professional Go Portable SSD with Hub.

In an impressive display of consumer interest, the Kickstarter campaign for this cutting-edge device has already surpassed $555K in pledged funding, with over 2,375 backers and 20 days remaining in the campaign.

The Ultimate Solution for Creators on the Go

The Professional Go Portable SSD with Hub is designed to meet the needs of creators at its core. This ultra-compact device, weighing just 13 grams, is a game-changer for mobile content creators, offering them unparalleled flexibility and portability.

Whether used solo or with the hub, it is said to provide a seamless experience for shooting high-quality Apple ProRes 4K 60fps video directly from an iPhone 15 Pro/Max or above.

With blazing-fast read speeds of 1050MB/s and write speeds of 1000MB/s, this SSD ensures smooth 4K recording without dropped frames while also simplifying post-production processes by allowing creators to work directly from the drive.

Joey Lopez, Director of Marketing at Lexar, expressed his excitement about the campaign’s success, stating, “We’ve had a great response from our backers already. We’re gaining valuable insights on the demand for mobile filmmaking storage, and we love the opportunity to engage with our customers as we strive to deliver more cutting-edge products that enable them to create more freely.”

Key Features and Pricing

The Professional Go Portable SSD is built to withstand the rigors of on-the-go shooting, boasting an IP65 rating for dust and water resistance, as well as drop resistance up to 1 meter.

Available in 1TB and 2TB capacities, it offers creators ample storage space for their projects. The wireless plug-and-play Type-C connector eliminates the hassle of tangled cables, further enhancing the user experience.

Backers of the Kickstarter campaign can choose from the following options:

  • 1TB Professional Go Portable SSD: Pledge $129
  • 1TB Professional Go Portable SSD with Hub: Pledge $159
  • 2TB Professional Go Portable SSD: Pledge $209
  • 2TB Professional Go Portable SSD with Hub: Pledge $239

Engaging with the Community

Lexar’s approach to this product launch is unique, as they are not just offering early access to the SSD but are also actively seeking input from their backers. This engagement allows Lexar to better understand the needs and pain points of their customers, ultimately leading to a more refined and user-friendly product.

With the Kickstarter campaign still ongoing, there is plenty of time for interested consumers to join the growing community of backers. This pre-launch strategy is poised to position Lexar’s Professional Go Portable SSD with Hub as a must-have tool for creators who demand the best in mobile storage solutions.