Thanks to the Galaxy S8 and S8+, Samsung saw its smartphone shipments increase to 79.5 million units in Q2, 2017 but still lost market share in the overall smartphone market due to the onslaught of Chinese OEMs.
Compared to Q2, 2016 where Samsung shipped 77.6 million smartphones, the Korean company saw its smartphone shipments rise to 79.5 million in Q2 this year. However, despite this modest increase in shipments, its market share declined from 22.7% a year ago to 22.1% in Q2, 2017.
More worryingly for Samsung perhaps, Chinese OEMs Huawei and Oppo continued their rapid rise. Huawei saw its smartphone shipments increase from 32 million to 38.4 million units in just a year, while OPPO reported a staggering rise of 11.5 million units — from 18 million in Q2, 2016 to 29.5 million in Q2, 2017. No wonder Huawei saw its market share increase from 9.4% to 10.7% while OPPO saw it increase to 8.2% from 5.3%.
Huawei’s rise should be worrying Apple as there is now a less than 1% market share difference between the two. While all other OEMs saw their shipments rise by at least a couple of millions, Apple reported a modest increase of 0.6 million in iPhone shipments and saw its market share decline to 11.4% from 11.8%. With the iPhone 8 scheduled to launch in late September, it is possible that Huawei might just be able to overtake Apple in terms of smartphone shipments in Q3, 2017.
Surprisingly, Xiaomi made a comeback in the top 5 global smartphone vendor list in terms of volume in Q2, 2017 and toppled Vivo from the list. The company saw its shipments rise from 14.7 million in Q2, 2016 to 23.2 million in Q2, 2017. The company’s strong performance can be attributed to its excellent Redmi Note 4, Redmi 4, and the Mi 6, with the first two handsets selling like hot cakes in India.
Overall, as per Strategy Analytics, the total smartphone shipment grew from 341.5 million units to 360.4 million units in Q2, 2017. With the launch of the Google Pixel 2, iPhone 8, Samsung Galaxy Note 8, LG V30, and Huawei Mate 10, the next couple of quarters will be an interesting one for the smartphone market.
[Via Strategy Analytics]