Huawei has managed to double its smartphone revenue in China in the first half of 2015 this year. The company managed to defy the global slowdown of the smartphone market and stiff competition from the likes of Xiaomi, Samsung and Apple in its home market to achieve this feat.
The company is now likely to ship 33 percent more smartphones by the end of this year than it did in 2014. This means that the Chinese company will be able to reach its target of shipping 100 million phones by the end of this year faster than it had anticipated. Even better, the average selling price of the company’s handset increased from $128 to $222, which should help in greatly increasing its profit margins.
Richard Yu, the head of the consumer business of Huawei, praised the success of the company’s high-end P8 handset. Despite packing high-end specs, the Huawei P8 sells for one-third of the price of high-end flagships from Samsung and Apple, which is likely a key reason behind its success.
“The consumer business group recorded an unexpectedly high rate of growth,” Yu wrote without elaborating. Huawei’s consumer business division makes electronic goods such as smartphones, smartwatches, tablet computers and modems.
Huawei is also rumored to be working with Google on the next Nexus handset, which should provide its product with more exposure in the European and U.S. smartphone market thereby leading to an increase in its sales.
The company will be revealing the exact number of smartphones it shipped in the first half of 2015 along with the full breakdown of its revenue during its earnings call on July 22.
[Via Reuters]