To create hype around its upcoming flagship smartphone, the One M10, HTC has released a 30-second teaser videos surrounding it. In the vide, HTC boasts how it is trying to push itself to build the best possible smartphone, and for this, the company’s engineers are working non-stop in their labs.

HTC says in the video that its engineers are still up and working when they should be sleeping to find ways to make the One M10 even better. It also admits that it is “obsessed” regarding tis, but in a good way.

While HTC has not yet announced an unveiling date, the company is widely expected to announce the handset in late-March or early April. Rumors surrounding the handset indicate that it will be coming with a 5.2-inch Quad HD display, a 12MP shooter at the rear with OIS, PDAF and LaserAF, and 3/4GB RAM. The company executives revealed during MWC that the handset will offer a ‘very compelling experience.‘

With the One M9 turning out to be a huge dud for HTC last year, a lot depends on the One M10 for the company this year. LG, Samsung and even Chinese OEMs have greatly stepped up their game in the build quality and camera department, so it will be interesting to see how HTC is able to offer an even better smartphone than them.