At this point of time, the rumored release date of Android 4.4 KitKat can be anywhere between 20th to 31st October. Adding fuel to the KitKat rumored release date is the official PR account of Nestle.
The Nestle KitKat team has tweeted various hints to the Android 4.4 KitKat release date. The first hint, which was posted a couple of days ago with the “Everybody dance now!” reference was originally named as The 28th Street Crew. Then, yesterday the KitKat PR team posted the following image -:
I personally think that people are looking way too much into these hints and references. At this point, the Nestle/KitKat team is just trying to bask in on the rumor mill for some additional publicity for their product.