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Google today announced that it has rolled out Instant Apps support to over 500 million Android devices out there. Instant Apps is currently compatible with Android devices running Marshmallow or higher, though Google is working on adding support for devices running Lollipop as well.
Google opened Instant Apps to all developers starting from July this year after first demoing the feature at Google I/O 2016. The use of Instant Apps has led to increased user engagement for many apps like Vimeo, Jet, NYTimes Crosswords, and more. Vimeo, in particular, saw its session duration increase by 130 percent, while Jet saw its conversion rate increase by 27 percent due to the use of Instant Apps.
Instant Apps make it possible to use apps without having to download and install them on your device first. When you open a link from an app that supports Instant App, you will be redirected to its ‘instant’ app version instead of its website. This way, you don’t have to bother installing apps on your device that you use very rarely. Instant Apps will only work on your device when it is connected to a high-speed internet connection.
If you have not already gotten a taste of Instant Apps, make sure to head over to Settings -> Google -> Instant Apps and ensure that the feature is enabled on your device.
[Via Android Developers]
