At this year’s Google I/O, the company announced quite a few things, with many of the announcements geared directly towards developers. One of those announcements was the API known as Google Play Developer Publishing. Now, more than a month later, it’s finally rolling out.

Announced through Google’s official Google+ page for developers on July 29, and supplemented with a full blog post, the new API is available for any developer that wants to take advantage of the new tools, which are aimed primarily at making control over an app even better, especially after launch with new tools. From new features that can make handling in-app purchases, to simply being able to track certain elements of an app while it’s available through the Google Play Store, the new API looks to cover all the bases.

One of the new features is meant to make rolling out apps in certain stages easier. That means developers will have an easier way to release a new app through a beta track, or through a staged rollout if they prefer that method. And when the app is ready for production and release, there are better and easier ways for the developer to upload pertinent screenshots of the app, which can be easily updated with each subsequent release/update.

Here are some of the other features mentioned in the announcement:

Alerts in the Developer Console to let you know when there are sudden changes in important stats like app installs, ratings, and crashes. You can now turn on email notifications for Alerts.

New Optimization Tips highlight opportunities to improve your app, such as when updated versions of APIs you use are available.

With Enhanced revenue statistics you can now see the average revenue per paying user (ARPPU), compare the number of returning buyers to new buyers, and more.

The new API is available now for developers, and we should be able to see the fruits of those labors within the Google Play Store soon.