San Francisco used to be a city where people could restart their lives on a shoestring budget and enjoy a more relaxed lifestyle. But then the whole internet thing happened, people got rich, and those rich people started buying apartments. Slowly but surely, rents started to rise, and now you can’t even live in San Francisco unless you make at least $60,000 a year. This has upset the locals, so much so that they’ve started throwing bricks at the private buses companies like Google hire to pick up their employees.

Google’s response to this gentrification is to hire a private boat called “The Triumphant” to shuttle its workers to and from Google HQ. Said boat can hold roughly 150 people, and it’s making two trips a day. The boat doesn’t exactly take employees all the way to Google’s campus, but at least it moves those employees through the water instead of through swarms of the pissed off unwashed blue collar masses.

What can the city of San Francisco do to ease people’s pain? They don’t have too many options. Raise taxes, something companies will hate. Enforce rent control, something that landlords will hate. Build new apartments, something that takes a few years to complete.

I’m at a loss for ideas. “Don’t be evil” when it comes to storing the world’s information is one thing. It’s another thing altogether when people can’t feed themselves because the rich are too rich while the “regular” people can’t even get by.