Galaxy S6 And Galaxy S6 Edge Won't Feature A Samsung Logo In Japan

Galaxy S6 and Galaxy S6 edge won’t feature a Samsung logo in Japan

BY Evan Selleck

Evan Selleck

Evan's a lover of all things technology, and he's got a major soft spot for the mobile industry. Give him some time and he'd be more than happy to talk your ear off about all the new and shiny things....

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Published 20 Apr 2015

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Branding on smartphones can be tricky, with some companies opting to go heavy-handed when it comes to putting their own logs on the small smartphones.

That mentality will change in Japan, though, as far as Samsung’s Galaxy S6 and Galaxy S6 edge are concerned. According to a report surfaced recently, Samsung is opting to ditch the “Samsung” part of the branding on its latest flagships for their launch in Japan, and has instead decided to co-brand with local carriers. According to the Korea Herald, the smartphones will launch under Docomo and au in the region, with the devices called “Docomo Galaxy” and “au Galaxy.”

The branding change goes beyond smartphones, too, with the changes going to Samsung’s Facebook page for Japan, as well as the Galaxy charger.

What do you think of the change in branding? Should Samsung opt for this in other areas?

[via TechCrunch; Korea Herald]