Brief: Why Does Samsung Have Two Logos?

Brief: Why does Samsung have two logos?

BY Stefan Constantinescu

Stefan Constantinescu

...

All Articles by Stefan Constantinescu

Published 8 Jul 2013

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I’ve been following the Samsung Q2 earnings estimates story like everyone else in the mobile industry, and for the first time I’ve noticed that Samsung actually has two logos. The logo above is the one you’re all familiar with. It’s all capital letters, blue background, white text. The photo was, obviously, taken at a Best Buy store in the US.

Now have a look at this photo, which is from a “Samsung Mobile” store in Seoul, Korea. It’s the exact opposite. The text is blue, the background is white, and all the letters are lowercase.

I’m not going to pretend I know why this is the case, because I honestly don’t. Do you?