ile we haven’t seen too much in the way of must-have Android ar 2.0 wearables from traditional tech companies like or , fashion watch makers are fully embracing ’s new mobile OS. In the past week, Tag Heuer Montblanc have both announced Android ar 2.0-powered smartwatches, now Guess is looking to get some skin in the game too.

The company announced at Baselworld that it will be releasing a range of smartwatches powered by Qualcomm’s Snapdragon 2100 chip, both under its own Guess moniker the higher-end Gc br. The new watches represent something of a reboot for the original Connect, which was released in late 2015 as a hybrid powered by Martian.

Both offerings will come in two sizes tailored at larger smaller wrists, in a range of materials. The Gc Connect is based on the Structura style, with 318stainless steel cases in brushed polished steel, rose gold or bronze finishes. They will be available in a variety of styles come with interchangeable bs, with the men’s version offering a ceramic bezel a D or polished steel case, ceramic, silicon, or leather straps. The ladies’ model features a rose gold top ring in silver, polished steel, or rose gold cases.

Guess will also be releasing a consumer-bred Connect watch in 44mm 41mm cases, with the ladies mode available in silver, gold, rose gold, adorned with clear crystals around the bezel. The men’s model is somewhat more traditional, with a “variety of dress sport styles for the man who wants versatility in his watch accessory.”

Decidedly aimed at the fashion market, neither the Gc nor Guess watches will feature E. Android y was not mentioned in Guess’s press release, Android ar 2.0’s fitness capabilities were only given a passing mention, so presumably they will skip NFC, G, heart-rate sensors well. icing availability hasn’t been announced, but Guess is targeting a fall/winter release.

tch this space: ’re still waiting for the first tech-savvy Android ar 2.0 watch that we need to have, but it’s interesting to see so much activity from Swiss-bred watches. It was assumed that Apple had the luxury watch market locked up with its Apple tch ition, but with a mix of modern traditional stylings, perhaps Android ar could carve out its own niche among horologists.