A Little History
When Voice launched in 2009, phone communication was entirely different. Many people needed a 3×5 card to list all their phone numbers:
- An office line
- A company-assigned mobile device
- A personal cell phone
- A home line
It was a mess, and very easy to miss a call.
A Fresh Coat of Paint
The new Android app looks good and is easy to navigate, consistent with Google’s Material Design guidelines. The messaging section takes a lot of ideas from Google’s Messenger SMS app, using color variation for each conversation. There are two other sections, one for voicemail and the other for phone calls.
New Look
So, Who’s It For?
At this point, nothing compelling makes me want to abandon my primary number and go full-time with Voice. You’re most likely to feel this way if you have a Pixel. As Hangout’s dialer app smartly blocks spam and puts a search right into the dialer caller ID. Voice is most useful for those who want a second number for a small business. Or a secondary number to give contacts you’d rather not have your main line. Where Voice can succeed is by building superior features. RCS messaging would be nice. Recently there was a rumor of VOIsupport Wi-Fi calling. A flurry of updates with new features may make it enjoyable. But it’s unclear what exactly the long-term plan is for the service. Between Voice, Allo, Hangouts, and the company’s messaging strategy is still as murky as ever.