Moto Mods are the best example yet of what’s possible with a modular smartphone, but there hasn’t been the explosion of third-party hardware that Motorola was hoping for.

To remedy that, Motorola is trying out one of the most old-fashioned ways to inspire innovation: a competition.

From now through n. 31, 2017, anyone can submit an idea potentially score a Moto Mod developer kit Moto Z to use for creating an Indiegogo campaign. In h ten finalists will be selected to pitch their ideas directly to Motorola with a shot at funding distribution agreements.

Outside of the first batch of mods—the Hasselblad Zoom camera, Soundboost speaker, Insta-Share projector, Incipio power pack—there hasn’t been a ton of new additions to the lineup. Motorola had already launched a Moto Mod developer kit to spur interest, but it looks like a more hs-on approach is required. You can check out our Moto Z review to get a little more background on the concept what Motorola is trying to inspire.

y this matters: If Motorola can’t get others to build mods, it doesn’t bode well for the future of this modular concept. Slapping new gear onto the side of the smartphone may just not be what people want to do, or perhaps there just isn’t enough money in the game. recently ditched a similar concept in oject Ara, finding that such hardware innovation just wasn’t what the public wanted.