ZTE takes the cheap road with the Gr X 3 Avid us

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Published 5 Jan 2016

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Disclosure

UATE 1/6/16: T-Mobile’s pricing for the ZTE Avid us is actually $115 up front, instead of the previously report $50. 

ZTE: it’s not a name you hear often, but they’re one of the best selling low-end Android phone makers in the U.S. Those pay-as-you-go phones you’ve spotted at the store with carrier bring all over them? Many of those devices are made by this Chinese manufacturer, though the company is hoping to exp its business beyond just the prepaid budget markets.

ZTE didn’t reveal its plans for any new flagship phones this year at CES, but it did introduce two new devices that it hopes will entice those looking for cheap smartphone options. These phones are so cheap, they even beat out Motorola’s low-end price points. The company also announced “Z Community” in an attempt to wrangle in those numerous low-end customers figure out what it is they actually want from an affordable, high-end device.

Two new, super-cheap phones

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A low-end phone that’s pretty mid-range in its performance.

The Gr X 3 is the first of the bunch. It’s a $129 phone with a 5.5-inch display, a 1.3GHz Quad-Core processor, an 8-megapixel rear-facing camera, a 3080 mAh battery pack. The phone also features B Type-C, rapid charging provided by Texas Instruments, an expansion slot, Dolby Audio speakers—features that you don’t typically get in a phone at this price point.

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The Gr X 3’s camera app comes with a feature that snaps a photo every time you smile.

The Gr X 3 isn’t particularly remarkable in any sense, but it does feel nice to hold, particularly given its low price point. It’s speedy responsive, its camera seems quite capable. There’s even a cute little feature that snaps your photo when you smile. 

zte avidplus 0289

Now this is a cheap looking phone.

The ZTE Avid us is the next option. The phone costs $115—though it certainly looks cheaper. The phone features a 5-inch display with gnarly, washed-out viewing angles, a 1.1GHz quad-core processor, 1GB of RAM, 8GB of onboard storage, an expansion slot. There’s also a 5-megapixel rear-shooter.

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It shoots photos, but they’re not particularly high resolution—which might not matter to you if all you want is basic smartphone functionality.

The Avid us is as low-end as smartphones get, though there are some perks to choosing this particular device over, say, a $25 Firefox phone. It directly ties into ’s services, for one, it will be available on T-Mobile’s network, so you’ll have access to the carrier’s E coverage Fi calling capabilities. It’s just too bad the phone isn’t a bit cheaper. For around the same price, you’re better off getting a Moto E

Z Community

ke the Xiaomis Oneusses before them, ZTE has decided that the smartest move for bring would be to create a community for its active users. The Z Community will include “like-minded individuals helping each other out with support,” according to  Elliott, Vice esident of Strategic eting. The company also hopes to tap into this community of 22.5 million projected users to figure out what it is exactly they want out of a flagship device—or any device, should they choose something besides a phone. “Any good consumer-facing company is doing this no matter what,” said Elliot. “ were doing that as part of the design of the [flagship] Axon to begin with.” Eventually, ZTE hopes that all that crowd-sourced data will help it put together its next best seller.