The tch Urbane 2nd ition E experienced one of the worst launches in consumer-tech history. Not only did have to wait for to announce the new version of Android ar before it could put the watch on sale, but once the Urbane 2nd ition did start selling, it lasted six days on the market before it was pulled off shelves.

So what happened? The Telegraph reports the problem is related to the watch’s display. In all, it seems the  tch Urbane 2nd ition E should never have been released in the first place.

’The potential to reduce image quality’

told The Telegraph that the reason it withdrew its smartwatch from sale last week is because of a component “with the potential to reduce image quality on the device.” The South Korean manufacturer was afraid the faulty component would eventually affect user experience over time, which would have ultimately lead to subpar user reviews.

went on:

“For competitive supplier relations reasons we are not in a position to communicate the specifics of the issue that led to this decision. However, what we can share is that the hardware issue was related to a new advanced component that we had incorporated in the device that had never been used in an wearable device before. (www.ameriseed.net) ”

There’s no word on whether the tch Urbane 2nd ition E will go back on sale in time for tmas.

y this matters: It’s likely only the hardcore Android faithful will notice the hiccup associated with this particular smartwatch release, but the failed product launch still puts in a tough spot. In an effort to beat its competitors to the phone-calls-on-a-ar-watch punch, it put a smartwatch on sale before it was truly ready— gained some ugly press in the process. It’s probably for the better that the device was recalled, though, because our first full day with the tch Urbane 2nd ition E was pretty disappointing.