might be prepping its own contender to battle Samsung in the mobile payments space.

According to trademark applications industry leaks, is working on a product called G y. The seventh letter of the alphabet is a big part of ’s bring, as its phones have names like the G4. 

The company has applied to trademark the G y name in South Korea the U.S., which indicate there should be some type of global launch for the service.

There isn’t any indication whether G y would use only NFC technology, like Android y (or Apple y), or also use the Magnetic Secure Transmission (MST) feature of Samsung y. This allows Samsung y users to make a payment at terminals that don’t accept NFC payments. Of course, our hs on found a lot of clerks were confounded by this dark magic.

don’t have much to go on in terms of when this could launch. But is clearly making the necessary moves to give this fight a go.

y this matters: If you want a perfect case study of that’s wrong with the Android ecosystem, here it is. have another large manufacturer reinventing the wheel; not to make any remarkable innovation, but to try carve off a bigger piece of the pie for itself. Android y is plenty good; we don’t need Samsung y, we definitely don’t need to come in with its own offering too. In the end such duplication of service confuses customers just overloads our phones with more junk we don’t need.