Now gets visual overhaul with new logo bursts of animation

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Published 2 Sep 2015

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Disclosure

isn’t wasting any time putting its major logo redesign to work. The app for Android has an update that significantly reshapes the look performance of Now search on Android devices.

google now logo redesign

Now is more refined with new cards animations.

Instead of eye-popping colors at the top of each card, the interface has been reworked with bright white cards on top of a softer background. Swiping away cards also produces more animation than in the past. Additionally, more choices pop up for how to customize Now when you swipe away particular cards.

If you use the Now uncher you’ll notice the new logo multi-colored microphone icon on the search bar.

google now voice search

has new animations that accompany voice search on Android devices.

en you do a voice search, you’ll see the new animation “G” logo that showed off with its rebring on Tuesday. ile the rest of the search layout page is unchanged, you’ll also see the magnifying glass morph into the logo when you scroll down the page. 

The story behind the story: ’s splashy redesign is about more than just the logo. It’s a full-on rebring of how the company’s identity is portrayed across its line of products. ok for the new identity to start showing up across its apps services. As with Now, there may be tweaks in other apps right around the corner.