Hs on with ‘s on-the-spot, ‘geocontextual’ search talents

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Published 10 Jun 2015

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just won’t rest until searching is like having a casual chat with your phone.

The search app will now tap into your location previous search query to try arrive at a better answer.

For example, if you search for “Starbucks,” you get the expected locations. But if you then follow up that search with “what are the hours” will recognize that by “the hours”, you’re talking about the coffee king, even though you didn’t mention it by name.

google search starbucks

recognized I was talking about Starbucks when asking, “at are the hours.”

The capabilities are even more powerful when you’re physically somewhere that recognizes. retically you could ask, “what’s the phone number to this place” could use your location to figure out the phone number or other details for wherever you happen to be.

ny of Search Engine nd got a more detailed look at the SMX ris search conference. ’s demo shows someone using the new “geocontextual” at various spots in San Francisco.

Since this is probably a server-side update, it may be live for you now. ile the follow-up questions pronoun recognition worked well for me, I haven’t been able to test out a search query while sting outside a building. As always with products, give it a try see what mysteries you can unlock.

The story behind the story: Context is the key to the future of Android. showed how Now On Tap will be able to offer helpful information based on what actions you take in Android. Search continues to evolve as being the center of your digital life, instead of just an external tool you turn to. That’s also evidenced by Apple’s plans to power up Siri.