Your next Android phone may come with ze preinstalled

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Published 2 Mar 2015

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Disclosure

einstalled apps can be a mixed bag, but ze is one you should be happy to see waiting for you on your next phone.

said Monday that ze is now on the list of apps that phone manufacturers carriers can preinstall on Android devices. The company refers to such apps as a Mobile Service.

The -owned ze is a social traffic app, which uses human reports to give a more detailed picture about your commute potential traffic hazards. It’s seriously useful for anybody who commutes.

ze announced the move at Mobile rld Congress, highlighting its growth to 50 million users since its acquisition by last year. 

In a statement sent to , spokesperson lie Mossler said ze wants the preinstall to pay off with even more users.

“If a telecom preinstalls ze in their hsets, a meaningful part of the population would immediately have access to blocked roads, dangerous intersections traffic more in real time,” she wrote. “There’s an enormous opportunity to improve city efficiency civilian connectedness just by enhanced exposure we look forward to growing this community.”

The impact on you at home: ze is a great app, as it crowdsources traffic information to give you a (usually) more accurate picture of what’s happening out on the road. By adding it to the bundle of apps, the company can ensure you’re more likely to try it out… stick with for all your traffic needs. Clever, clever.