Sony-less Vaio is jumping into Android phones

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Published 27 Feb 2015

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The crowded Android phone pool has yet another competitor jumping in, but the newcomer is one you’ve heard of before.

panese Industrial rtners, the new owner of the once-iconic Vaio br, is releasing a smartphone h 12. 

The announcement doesn’t give any details, but GSM Arena has some rumored specs: a 5-inch 720p display, 64-bit Snapdragon 410 chip a 13Mcamera.

It’s not anything that will dissuade someone who is eyeing the new HTC One or Galaxy S6, but it’s interesting to see what was once considered a luxury br taking a stab at the Android smartphone market.

‘ll see how this turns out, in what markets the phone goes on sale. The leaked images indicate a rather svelte look, if that turns out to be the case it will be worth checking out to the Vaio exp its scope from the world of s to Android phones.

The story behind the story: Sony sold off the Vaio br last year as part of its strategy to get a hold on its sinking profits. ile they were generally good example of excellent hardware, they were too expensive to compete in the market. New owner panese Industrial rtners appears to be taking a different approach, as the phone has rather mid-range specs.