Sprint announces $60 unlimited plan to woo you away from your carrier

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Published 21 Aug 2014

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ile Sprint may still be the third largest carrier in the U.S., T-Mobile has been making moves to change that, is gobbling up users at a rapid pace. In an attempt to regain some sort of relevancy, Sprint has taken a few steps to best T-Mobile, the latest comes in the form of a new, $60 unlimited plan just two days after it announced its “revamped” family plans.

Undercutting T-Mobile by $20, quick to boast that such an offering isn’t available on AT&T or Verizon, Sprint’s new plan will give you unlimited talk, text, E data for only $60 a month. You’ll be required to purchase a phone through its Easy y program, pay full retail price, or bring your own phone compatible with the network. The plan has it all, undercuts the competition, will save you close to $500 over the course of two years compared to T-Mobile’s offering.

Since Sprint reportedly withdrew its T-Mobile acquisition bid earlier this month, things have been heating up between the carriers. Earlier today, T-Mobile announced a new program to “save” your friends from Sprint, offering one year of unlimited E data for those who bring their friends over to the network. Now Sprint is responding with an unlimited plan that’s hard to ignore.

There’s just one problem: Sprint is pretty terrible. 

In a new report by Root Metrics, Sprint fell into last place in 3 of the 5 categories (speed index, call performance, data performance) for the 1st half of 2014, effectively giving the carrier the lowest overall score. However, the second half of 2013 was a different story, with T-Mobile at the bottom. The uncarrier is making strides it shows.

If you’re faithful to Sprint don’t intend to switch to another carrier, the $60 unlimited plan might sound like a dream come true. For everyone else, it’s too little, too late, if Sprint can’t drastically improve its network.