Dr. Raymond Soneira, esident of DisplayMate well-known digital display guru, was recently given a pre-production Galaxy S5 by Samsung. y would the company let him write about their new flagship phone well before any other review embargo? rhaps because Samsung is confident in the work they’ve done on the GS5’s display, they know the tests will yield high marks.

Dr. Soniera buries the lead over 3,000 words in, where he says: “The Galaxy S5 is the Best performing Smartphone display that we have ever tested. It has a long list of new records for best Smartphone display performance including: Highest Brightness, west Reflectance, Highest Color Accuracy, Infinite Contrast Ratio, Highest Contrast Rating in Ambient ght, smallest Brightness Variation with Viewing Angle.”

That’s an impressive list of accomplishments. The GS5 has a display that, at first blush, seems very much like the Galaxy S4’s—it is an OD screen with a diamond pixels array, just a touch bigger than the GS4’s at 5.1 inches. Those simple specs can be deceiving, as Samsung has done a lot of work on brightness, color accuracy, viewing angles, power efficiency. Apparently, all those changes have really paid off. You can read the exhaustive results of Dr. Soniera’s tests at the DisplayMate site.

Assuming that final shipping hardware matches the performance of the pre-production unit tested, it looks like Samsung now has the smartphone display to beat. ll your average customer notice, or appreciate, the accomplishments achieved by the GS5’s display? w reflectance high brightness are easily appreciated by anyone trying to use their phone outdoors on a sunny day, but some other metrics don’t seem to be as prized by the general population.