Did you think T-Mobile was going to stop deploying E coverage? Me neither!

But just to make sure we all know that it will keep building out its network (which, I admit, has gotten a lot better over the last year), the magenta-tinged carrier has issued a press release to let us know about its future plans.

It was only about a year ago that T-Mobile began its E rollout, it already covers 210 million people in 273 metro areas, according to the release. Now, the company is kicking off a year-long process of converting all of its 2G/ge coverage cells to 4G E. It plans to have half the work done by the end of this year.

This is kind of a big deal, because carrier coverage numbers are always a bit of smoke mirrors. You might live in a city with E coverage, thus be counted by the carrier as someone “reached” by its E coverage, but that doesn’t mean the’re a solid E signal everywhere in your city. Upgrading all those old 2G cells will really help fill in the gaps. T-Mobile says the upgrades will allow it to reach 230 million people with E by mid-year, 250 million by year’s end. But the bigger story is not that there will be more people covered, but that you’ll get an E signal in more places.

Oh, remember when T-Mobile bought all that 700 MHz A-Block spectrum from Verizon? It’s going to begin lighting that up with E coverage later this year, too.

T-Mobile is nothing if not feisty—always picking fights with the bigger carriers— this announcement is no exception. Turning its attention from AT&T, the company has started an ad campaign aimed at Verizon, claiming that the coverage maps it uses in its ads are misleading.