Smartwatches, glasses, other wearable tech dominated much of the talk coming out of CES 2014 last week. ile it’s still unclear how much of that is post-CES hype, activity trackers like fitness bs have emerged as one of the few wearable categories that people are actually buying.

Hoping to pick-up on the fitness b craze, will reportedly exp the activity tracker functionality of Android. The Operating System website recently uncovered code for an unannounced “Android Fitness A.” The purported new developer feature would likely allow apps to view edit activity data tracked by the Android OS then stored with your account in the cloud.

First steps

The search giant already added basic walking cycling tracking to Now in late 2012. There’s also new step detector step counter functionality in Android 4.4 KitKat, but currently only available on the Nexus 5.

So further enhancing Android’s activity tracking chops is no surprise. Especially since Apple will inevitably get into fitness tracking in a big way thanks to the M7 motion coprocessor in the ione 5s. Apple’s M7 measures motion data from the ione’s onboard sensors. Apps can then access that information more efficiently than if they had to rely on the ione’s main processor for motion data.

The M7 was built for more than just activity apps, but tracking steps walked or miles ran is one of the primary uses Apple intended for the M7.

’s gameplan

For , however, an Android Fitness A isn’t just about making its mobile platform competitive with the ione. Fitness trackers the accompanying websites apps are all about storing, parsing, maintaining personal data. And if there’s one thing is very interested in it’s storing maintaining personal data.

So the reported fitness A could be part of an overall goal to make Android the underlying platform for future fitness bs activity trackers. is already trying to broaden Android’s reach by getting into cars, this week’s Nest buy suggests wants to return to smart home projects after killing off werMeter in 2011.

So why not a return to the health sector with a user-friendly way to easily track analyze your activity data?