Apple’s latest product showcase, dubbed “It’s Glowtime,” is set to light up the tech world today, September 9, at 1 PM EDT (10 AM PDT). Taking place at the Steve Jobs Theater in Cupertino, California, this highly anticipated event is expected to reveal the iPhone 16 lineup alongside significant updates to Apple’s hardware and software offerings.

This year’s September event marks a departure from Apple’s traditional Tuesday launches, with the company opting for a Monday showcase. The centerpiece of today’s announcements is expected to be the iPhone 16, which will reportedly feature the new A18 chip across all models—an upgrade that brings advanced AI capabilities under the umbrella of what Apple is calling “Apple Intelligence.” These AI-driven features include enhanced Siri interactions, on-screen understanding, and even AI-generated content based on text prompts.

In addition to the new iPhones, Apple is likely to unveil the Apple Watch Series 10, boasting a thinner design and a larger screen option that rivals the Apple Watch Ultra. Rumors also point to refreshed versions of the Apple Watch Ultra and SE models.

Not to be outdone, the AirPods lineup is expected to get a boost with new entry-level and mid-tier models, possibly featuring Pro-style noise cancellation and enhanced Find My support through built-in speakers in the charging case.

On the software front, Apple will likely confirm the release date for iOS 18, a major update previewed during the Worldwide Developers Conference (WWDC) in June. This update is anticipated to bring Apple Intelligence across iOS, iPadOS 18, macOS 15 Sequoia, and WatchOS 11. The event might also touch on new versions of visionOS, the operating system designed for Apple’s Vision Pro headset.

While the focus will be on iPhones and wearables, speculation is swirling about a possible announcement of a redesigned Mac Mini, although some believe this could be reserved for a later event, possibly in October.

With a packed agenda and expectations running high, today’s “It’s Glowtime” event promises to be a major moment for Apple, setting the stage for its next wave of tech innovations. For those eager to witness the latest from one of the world’s most influential tech companies, the event will be streamed live on Apple’s website, YouTube channel, and Apple TV app.