In a move that could reignite the tech world, Apple made a grand reveal at its “It’s Glowtime” event on Monday, September 9. The spotlight was firmly on the iPhone 16, but Apple also introduced exciting updates to its AirPods and Apple Watch lineup, promising features that just might convince those holding onto older models to finally upgrade.

With a staggering 300 million iPhones worldwide left unupgraded for over four years, Apple is betting big on its latest releases to kickstart a fresh sales cycle. The iPhone 16, AirPods 4, and Apple Watch 10 each come packed with new features designed to entice customers back into Apple stores.

iPhone 16: The Future of Smartphones?

Photo from Apple

The iPhone 16 and 16 Pro models were the stars of the show, marking a significant leap forward in smartphone technology. For the first time, Apple has built a phone specifically for generative AI, allowing users to create text and images with just a natural-language prompt.

The new Camera Control Button, which offers “visual intelligence,” takes things up a notch by providing instant information about your surroundings, from restaurant reviews to identifying dog breeds. Available in two sizes and multiple colors, including a stunning ultramarine, the iPhone 16 starts at £799, while the Pro models, boasting larger screens and 4K video capabilities, begin at £999.

AirPods 4: Comfort Meets Cutting-Edge Audio

Photo from Apple

Apple’s new AirPods 4 were introduced as the most comfortable yet, featuring advanced modeling for a better fit. The addition of USB-C charging and noise cancellation options blurs the line between the standard and Pro models. Starting at £129, the AirPods 4 now also includes a soon-to-be-released hearing aid feature on the Pro version, but with pending regulatory approval.

Apple Watch 10: The Thinnest, Smartest Watch Yet

Photo from Apple

Apple also introduced the thinnest smartwatch in its lineup, the Apple Watch 10. With a 30% larger display, new sleep apnea detection features, and the ability to function underwater, this watch is built for both style and functionality. Starting at £399, it also charges faster and promises up to 18 hours of battery life, making it a strong contender for those seeking a blend of fashion and cutting-edge technology.

Apple’s latest event has set the stage for a new era in consumer tech, with each product packed with innovations designed to make daily life more intuitive and connected. Whether these upgrades are enough to drive a new wave of consumer adoption remains to be seen, but one thing is clear: Apple is still the company to watch.