Adobe is now stepping in to protect creators’ work by releasing a free web-based application to help give due credit to artists for their work used in artificial intelligence (AI) systems, set to be launched in 2025. 

This is due to the fact that these AI systems use large datasets for training, and some artists’ work may be used here without being given due credit. The app will use “Content Credentials,” a form of a digital stamp that Adobe and other companies have been developing since 2019 to affix to photos and videos on the net. Using this mark, artworks will be given proper authorship as well as permission for when they are allowed to be used in AI training, protecting the rights of creators and promoting transparency in the use of digital media. 

Scott Belsky, Adobe’s chief strategy officer, has said, “By offering creators a simple, free and easy way to attach Content Credentials to what they create, we are helping them preserve the integrity of their work, while enabling a new era of transparency and trust online.”

TikTok is one of the companies that has already adapted these Content Credentials for AI-generated content on the platform. Others are yet to follow suit, but Adobe is actively working towards an industry-wide adoption for this project.