Android ar has had a rough year. at started with a promising announcement of Android ar 2.0 at I/O has ended with a delayed launch, an utter lack of new models now, a disillusioned manufacturer. In an interview with the Verge, Shakil Barkat, Motorola’s head of global product development, said in no uncertain terms that the company has soured on smartwatches doesn’t “see enough pull in the market” to release a new model anytime soon.

It wasn’t too long ago when the Moto 360 was one of the hottest smartphones on the market. An early adopter of ’s platform, it was Android’s foil to the Apple tch: a sleek, affordable bracelet with an classic circular display traditional charm. But with disappointing battery life poor performance, the Moto 360 became lost in a sea of similar gadgets. A second generation of the watch was released late last year brought some much-needed improvements, it was assumed the third generation would arrive at or around the time released Android ar 2.0 to the public.

Now that’s not happening. As Barkat told the Verge, “arables do not have broad enough appeal for us to continue to build on it year after year,” a harsh indictment for sure, but one that still keeps the door open for future products. That leaves Huawei to carry the flag for Android ar puts a little more pressure on the platform to stay relevant in the face of stiff competition from Apple, Samsung , reportedly, Fitbit.

The impact on you at home: st a year ago it seemed like smartwatches were the next big thing, a young platform with loads of potential. Now, who knows? th VR taking over, the smartwatch’s 15 minutes may be up, as people wrestle with their reasons for buying one it struggles to find mainstream appeal. And unless releases the rumored xel tch next year, Android ar might be on its last legs, too. Android ar 2.0 needs to l with a big splash must-have hardware that makes it feel like a true next generation smartwatch, not merely an incremental improvement.