Samsung has announced that the upcoming Galaxy S8 smartphone will include the company’s own digital assistant.

Executive Vice esident Rhee Injong told Reuters that the acquisition of Viv bs will power the new platform, which will also exp into the wearables other smart home devices.

Injon hinted that third-party services will also be able to connect to the platform, which is a key part of making AI more useful.

“Developers can attach upload services to our agent,” she said. “Even if Samsung doesn’t do anything on its own, the more services that get attached the smarter this agent will get, learn more new services provide them to end-users with ease.”

Viv bs is run by a co-creator of Siri, which was eventually purchased by Apple. Samsung hopes to differentiate its smartphones for the next cycle as a way to win back skeptical buyers st apart from ’s xel, which is the only phone so far to include the Assistant.

y this matters: Artificial intelligence is the next wave of computing. has created the best mobile integration so far with the Assistant in the xel Home. However, Microsoft, Apple, now Samsung want to ensure their devices can be smarter better anticipate your needs. AI in the next Galaxy S8 may win buyer attention in a store, but hard-core Android fans aren’t likely to give up their reliance on so quickly.