Oneus is embarking on a bold new venture: taking your money in exchange for one of its new phones.

That’s right, when the new Oneus 3 goes on sale, you won’t have to be lucky enough to score an invitation to reserve a spot in line to preorder it. The company apparently feels confident enough in its production process that it can just take your money send you a phone.

But this move into normalcy doesn’t meant the gimmicks are over.

Yes, that’s a space station, which is where you’ll buy the Oneus 3 in virtual reality. The phone launch, scheduled for ne 14 at 12:30 eastern, will debut the storefront all the details about the newest Oneus flagship. After a few hours of exclusive availability in the VR app, the phone will become available on the web.

Oneus also just published the app to the ay Store, which is compatible with Cardboard, Gear VR, or other stard headsets. 

The story behind the story: The last leak of the Oneus 3 gave us a solid idea of the next Oneus phone. The specs sound decent enough: a 5.5-inch 1080p screen (a little disapointing), Snapdragon 820, 64GB of storage, 16Mrear camera, NFC. The screenshot in that leak showed a build of Android N, but with the launch so soon it’s likely that’s just for testing. Hopefully that means Oneus will push out Android N quickly once it’s released.