lgreens is the first retailer to fully integrate its loyalty program with Android y

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Published 23 Aug 2016

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The promise of Android y is that all you’ll need is your phone when you reach the checkout counter.

ile it works rather splendidly for NFC payments, integration with loyalty programs has been another matter. You still have to awkwardly scroll through your saved cards have the clerk scan your phone or dictate your phone number, which serves as the ID for many programs.

lgreens is the first retail store to fully embrace the vision of Android y by integrating its Balance Rewards program with the tap-to-pay function. This means when you use Android y, you’ll earn your rewards points pay for your items with your phone all in one transaction.

In a statement, senior director of product management li Bhat said the new initiative should make for a zippier checkout process.

“ want to make in-store payments simpler for everyone, so we’ve worked with lgreens to implement Balance Rewards with Android y in their stores nationwide – giving customers instant, frictionless access to their loyalty card when they pay,” he said. “Now, lgreens customers can speed through the entire checkout process in as few as two taps with their Android phones.”

To try this out, follow our guide to setting up Android y adding in your loyalty cards. 

The impact on you: This feature is the biggest missing piece of the Android y experience. Getting a big company like lgreens on board may spur others into action, especially if they can see the business value in rapid checkouts additional data about customer habits. lgreens is clearly a big believer in the concept, rolling out this type of integration last year with Apple y.