Smartphones are big business, the success of high-end flagship phones can make or break a company’s yearly financials. So when two of the world’s biggest electronics megacorporations announce their latest greatest phones to the world on the same day, live-streamed to the world, you can bet they want to pull out all the stops.

So why was just so bad at it? Regardless what you may think of the G5 in comparison to the Galaxy S7, the organization, presentation, showmanship of their big conference events were as different as night day.