The siren call of a new Nexus device may be harder to resist. slashed the starting price for its no-frills Nexus 5X, which means the 16GB model is $349 the 32GB edition costs $399.

The price reduction is permanent, so you don’t necessarily need to rush over to the Store just yet. Our review found it to be an excellent, stock Android experience with a phone that’s much easier to hold in one h than the Nexus 6/a> or other large-screen smartphones.

If you’ve been tempted to enter the l of pure , this could be the time to give in. Rapid Android updates give the Nexus an edge over the Oneus 2 or Moto X re ition, which have similar price points (the Moto X is now $50 more than the entry Nexus 5X) but don’t get the same type of white glove treatment when it comes to the most updated versions of Android.

y this matters: It’s hard to tell if wants to just move some more inventory or thinks it needs to make the price more competitive with a slew of low-cost phones out there. Either way it’s hard to quibble with the offer. Keep in mind that also throws in free ground shipping on all orders, so no offense if you stop reading now, grab your credit card, launch a new tab straight to the Store.