buying Softcard tech, partnering with carriers to boost llet service

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Published 23 Feb 2015

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Disclosure

The rumor that was working behind the scenes to bolster its llet service was spot on.

The company took to its commerce blog today to announce it’s acquiring “exciting technology intellectual property” from rival service Softcard, which was the preferred tap–pay service of wireless carriers.

It’s not a full company acquisition, it doesn’t appear any employees from Softcard are joining . But whatever the technology is, clearly thought it was worthy enough to pump up its own service.

To further boost ‘s mobile payment plans, llet will now come pre-installed on devices running KitKat or higher on AT&T, Verizon, T-Mobile. This gets it right in front of consumers who may be more willing to check it out if it’s already on their new device.

This partnership with the carriers is key for because Samsung just bought mobile payment service opy, which could become the default mobile wallet solution on its own line of Galaxy smartphones.

Such is the challenge faces by not having complete control over its ecosystem, unlike Apple. However, with more devices launching with llet pre-installed it may have an easier time convincing new phone buyers to ditch their physical wallets for buying thing.

The story behind the story: The recent success of Apple y has reignited llet. More stores are accepting NFC payments, which means that both Apple y llet are accepted. Even though debuted llet in 2011, it’s been a rocky ride so far. Some carriers blocked it in favor of Softcard (which changed its name from Isis).