Launched in conjunction with the Galaxy Note 3, the Galaxy Gear smartwatch is a device that has so far been universally panned. People who have had a chance to actually use it say the user interface lags. Samsung also says that it’ll last only 25 hours. And while the watch will eventually support more devices, out of the box it’ll only work with the new Note. Oh and then there’s the price: $299, which is outrageous.

But here’s where Samsung shines. According to the Korean news site Daum, the company has taken all this feedback and is already hard at work on a second generation watch that they want to launch early next year. How early? If we don’t see the Gear 2 at CES in January, then we’ll probably see it at MWC in February.

Now tell me: What other company can do that? It’s fun to laugh at Samsung and say that they do everything because they have no idea what will succeed, and I used to laugh at them too, but now I’m convinced that this quirky device development strategy is absolutely genius. Don’t get me wrong, if you’re an early adopter, it’s horrible because you could end up buying a horrible first generation product, but if you’re like me and like watching how the industry advances overall, then Samsung turns out to be one of the most fascinating companies out there.