Earlier this month, a report surfaced that said LG’s Jo Seong-jin had ordered the teams designing the LG G7 to stop what they were doing and reevaluate the handset, basically starting over from scratch to work on something new.
That went hand-in-hand with LG confirming that it would forego a yearly release schedule for smartphones anymore, deciding to stop forecasting its own smartphone launches based on what the competition was doing and forking out on its own path. Soon after that, reports that the G6’s successor would not be announced at this year’s Mobile World Congress in February seemed to justify LG’s wait-and-see strategy for 2018.
However, as reported by Engadget, it appears that might not be the case — as far as the G6’s successor is concerned. A spokesperson for the company reached out to the publication and refuted the report from the Korea Herald, the one that said Seong-jin had ordered the G6’s successor’s teams to stop working on the handset and redesign it from the ground up.
According to the spokesperson, plans for the G6’s successor are on track, and that while it doesn’t necessarily mean that the handset will be announced at MWC next month, there are no postponements in place and the teams are not working from scratch to build something new:
“Some stories have reported that LG’s mobile division is delaying the release of the G7 in order to reevaluate its performance and design. This is inaccurate. Preparations for the launch of the G6’s successor are on schedule.”
The statement added this:
“LG intends to focus on creating products that will result in meaningful results rather than launching new products on a schedule based solely on industry expectations and traditions. The release date for G7 is currently under consideration and will be announced when the time is right.”
So, it looks like LG is still playing it pretty fast-and-loose with the release date for the G6’s successor, and we may have to wait a bit longer to see what the Life’s Good mobile teams have been working on up to this point.
If you picked up a G6 last year, are you eager to see what LG launches this year?
[via Engadget]